In order to remain current with increased competition in the field of higher education, AUSB needed a refresh to their website’s design, navigation, and content. With the ever-increasing use of mobile devices and tablets, their site also needed to become streamlined and responsive to increase traffic and maximize the user experience.
After conducting research within the higher education arena, reviewing best practices, and interviewing stakeholders, students, and faculty, our team recommended a fully responsive, student-centric, simplified navigation Word Press solution with an Implementation Strategy that conformed to budget and time constraints. We restructured the information architecture, site flow, and content into modules of key messages and unique differentiators. The redesign was developed keeping the AU standards and guidelines in consideration.
The new website successfully launched on time and within budget. User experience improved, mobile users time on site increased, bounce rates decreased, and organic Google rankings rose due to the responsive format. We continue to review analytics, test landing page and form results, monitor conversions and traffic, and refine content optimization.
- Sitemap organization
- Revised information architecture plan
- Strategy and outline for: Content revision, aggregation, and population & assets management
- Interface development
- Page Templates
- Population and assets
- Configuring CMS
- Content/assets migration
- QA & user acceptance testing
- Launch management
- ADA compliance
- CMS content contributors training
- 30-day post launch support